“Canva's mission is to empower everyone in the world to design. The company aims to democratize design by providing an intuitive and user-friendly platform that makes graphic design accessible to people of all skill levels.”

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Founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, Canva is a graphic design platform headquartered in Sydney, New South Wales. The platform offers a drag-and-drop design tool combined with a vast library of templates, images, and illustrations, enabling users to create a wide range of visual content. Canva has become a global phenomenon, serving over 75 million monthly active users and achieving a valuation of $40 billion.

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Business Model

Canva operates on a freemium model, providing a free version of its design platform with basic features and offering premium subscriptions for advanced capabilities. The platform caters to individuals, businesses, and educational institutions, generating revenue through subscriptions, enterprise solutions, and additional services such as printing.

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Targeted Impact

Canva aims to make design simple and accessible for everyone, fostering creativity and collaboration across various industries.

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Who Will benefit?

Individuals, businesses, and educational institutions will benefit from Canva's user-friendly design tools and extensive template library.

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What Comes Next?

Canva plans to continue expanding its platform capabilities and enhancing its offerings to meet the evolving needs of its users.

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Canva Growth Timeline

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Canva and Competition

Canva competes with other design platforms such as Adobe Creative Cloud, Figma, and Crello (acquired by VistaPrint). Its focus on simplicity and accessibility differentiates it from competitors.
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VC / Strategic Investors

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<logo>

bond

</logo>

<text>

BOND

Invested at:

Series A-3, Series A-4, Series A-5

</text>

</cardLogo>

<cardLogo>

<logo>

bessemer-venture-partners

</logo>

<text>

Bessemer Venture Partners

Invested at:

Series A-4, Series A-5

</text>

</cardLogo>

<cardLogo>

<logo>

blackbird-ventures

</logo>

<text>

Blackbird Ventures

Invested at:

Series A, Series A-1, Series A-2, Series A-3, Series A-4, Series A-5

</text>

</cardLogo>

</row>

<row>

<cardLogo>

<logo>

felicis

</logo>

<text>

Felicis

Invested at:

Series A, Series A-1, Series A-2, Series A-3, Series A-4, Series A-5

</text>

</cardLogo>

<cardLogo>

<logo>

general-catalyst

</logo>

<text>

General Catalyst

Invested at:

Series A-3, Series A-4, Series A-5

</text>

</cardLogo>

<cardLogo>

<logo>

matrix

</logo>

<text>

Matrix

Invested at:

Series A

</text>

</cardLogo>

</row>

<row>

<cardLogo>

<logo>

sequoia-capital-china

</logo>

<text>

Sequoia Capital China

Invested at:

Series A-2, Series A-4, Series A-5

</text>

</cardLogo>

<cardLogo>

<logo>

t-rowe-price

</logo>

<text>

T. Rowe Price

Invested at:

Series LS

</text>

</cardLogo>

<cardLogo>

<logo>

vayner-rse

</logo>

<text>

Vayner RSE

Invested at:

Series A

</text>

</cardLogo>

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Key Partners

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